You are invited to ... follow - connect - link - add

Monday, August 25, 2014

Positive reinforcement

Remember star charts from grade school? I tried them once or twice at home, related to chores and privileges, but just wasn't that kind of parent. I wanted to play with stars as rewards, more for me, than for the kids.

Sticky stars, colored stars ... they still get me.

So today, my week is made, I have earned a star. From eBay, in the color of my favorite stone, turquoise.


Think about giving your users a star for performance, participation, appreciation.Those of us who are old-school will get it.

Saturday, May 3, 2014

Need help? I have random skills!

Beating up your keyboard trying to create that slick PowerPoint presentation? Got you covered. I can take your rough outline and turn it into a beautiful multi-slide presentation, with custom design, images and awesome fly-ins and -outs.

Need to learn how to use a program or online tool? I'm a great teacher. I'll even do an in-service for your staff.



This is kind of a random collection of skills, but colleagues call me all the time for help with these, so there's a need and I have the way:
  • PowerPoint
  • Publisher
  • Google Docs
  • Working with PDFs
  • Screencasting
  • Dropbox



Monday, January 13, 2014

On being a ghost writer

Well, yes, I am and yes, I do.

It's part interviewer, part voice-projection artist and a lot good, basic understanding of the field you are spiriting around in.

So yes, this is me, writing on retail marketing.

With an acquired persona and not getting any cred.



And the take-away? In order to maintain a blog, passion must come from the source.

Tuesday, June 18, 2013

Bait-n-switch is not a social technique

Shame on Geico. These pins are really an abuse of social media, using enticing images of a Panda, a delicious dessert and an enchanting vacation shot to entice Pinners into repinning, liking and commenting on this image-heavy social network. Geico isn't stupid, the social strategists there know what Pinners love: recipes, animals and exotic venues.

Geico isn't playing "fair" as these pins are nothing but pure promo, linking directly to a "Get a quote" web page. And pinners are sharing these ... giving their own followers nothing satisfying, only some free advertising for Geico.

Heck, Geico could have at least shared a recipe, a travel tip or some facts about Pandas on the link-through page.









Note to brands: if you are going to engage on social media, be honest in your actions and follow the "social" protocols. You can promote and advertise, but do it with taste and openly. And make your self-serving posts or pins only about 20% of your activity.

Sunday, February 17, 2013

Facebooking for one of Madison's favorite people

This one is fun ... I have put up a Facebook business page for Madison's groomer, which means lots of dog pictures. That's an easy one.

The salon owner has negative tech skills, so I'll just teach her how to take photos from her iPhone and post them to the page. She wants to post a "dog of week" and encourage her clients to post photos too.

Click over and give us a like!


Wednesday, November 21, 2012

Black Friday Bonanza

Catalogs.com is all about shopping - more Cyber Monday kind of shopping - but Black Friday gets us going, too.

Black Friday has been a PR bonanza, thanks to a couple great HARO leads, some really sassy list-making by my funnier-than-anyone cohort, Samara, who inspired a blog post to which I added the "meat," the Twinkies and the tattoo, and a cool connection made with FoxBusiness.com.

Here's my public relations ode to Black Friday insanity - and sanity:

On Wisebread:  Even More Black Friday Savings Tips From Shopping Experts

On FoxBusiness.com: Six Things Not to Buy on Black Friday

and, at our marketing blog:

What (really) not to buy on Black Friday

Miami Dog Care Examiner

My fave shopping portal

Catalogs•com's Fan Box

Catalogs•com on Facebook
Anne Rose is the administrator of the Catalogs.com Facebook Page.