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Saturday, May 3, 2014

Need help? I have random skills!

Beating up your keyboard trying to create slick PowerPoint presentation? Got you covered. I can take your rough outline and turn it into a beautiful multi-slide presentation, with custom design, images and awesome fly-ins and -outs. Need to learn how to use a program or online tool? I'm a great teacher. I'll even do an in-service for your staff.

This is kind of a random collection, but colleagues call me all the time for help with these, so there's a need:
  • PowerPoint
  • Publisher
  • Google Docs
  • Working with PDFs
  • Screencasting
  • Dropbox

Monday, January 13, 2014

On being a ghost writer

Well, yes, I am and yes, I do.

It's part interviewer, part voice-projection artist and a lot good, basic understanding of the field you are spiriting around in.

So yes, this is me, writing on retail marketing.

With an acquired persona and not getting any cred.

And the take-away? In order to maintain a blog, passion must come from the source.

Tuesday, June 18, 2013

Bait-n-switch is not a social technique

Shame on Geico. These pins are really an abuse of social media, using enticing images of a Panda, a delicious dessert and an enchanting vacation shot to entice Pinners into repinning, liking and commenting on this image-heavy social network. Geico isn't stupid, the social strategists there know what Pinners love: recipes, animals and exotic venues.

Geico isn't playing "fair" as these pins are nothing but pure promo, linking directly to a "Get a quote" web page. And pinners are sharing these ... giving their own followers nothing satisfying, only some free advertising for Geico.

Heck, Geico could have at least shared a recipe, a travel tip or some facts about Pandas on the link-through page.

Note to brands: if you are going to engage on social media, be honest in your actions and follow the "social" protocols. You can promote and advertise, but do it with taste and openly. And make your self-serving posts or pins only about 20% of your activity.

Sunday, February 17, 2013

Facebooking for one of Madison's favorite people

This one is fun ... I have put up a Facebook business page for Madison's groomer, which means lots of dog pictures. That's an easy one.

The salon owner has negative tech skills, so I'll just teach her how to take photos from her iPhone and post them to the page. She wants to post a "dog of week" and encourage her clients to post photos too.

Click over and give us a like!

Wednesday, November 21, 2012

Black Friday Bonanza is all about shopping - more Cyber Monday kind of shopping - but Black Friday gets us going, too.

Black Friday has been a PR bonanza, thanks to a couple great HARO leads, some really sassy list-making by my funnier-than-anyone cohort, Samara, who inspired a blog post to which I added the "meat," the Twinkies and the tattoo, and a cool connection made with

Here's my public relations ode to Black Friday insanity - and sanity:

On Wisebread:  Even More Black Friday Savings Tips From Shopping Experts

On Six Things Not to Buy on Black Friday

and, at our marketing blog:

What (really) not to buy on Black Friday

Tuesday, October 30, 2012

Pinning my heart out ...

I haven't been to Paris since I was there with a long-ago-love when I was in my early thirtys and living life in the arty lane.

It's time to go back, to reminisce, to renew, to introduce myself and the best guy who ever happened to me to the best city that ever happened to me. The place where I grew in the city of lights: at the marche aux puce, taking the metro to my piano teacher's cluttered ex-pat apartment, to the bois de bologne where we rented rowboats and laughed at the red-assed and obscene baboons.

So I am pinning my heart out ... because my heart belongs to Paris.

Click over and show my "Chic after Dark" board for Refinery 29 and Estee Lauder's Pinterest contest.

Miami Dog Care Examiner

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